Excellence for You.
——Excellent services to clients
——Maximum returns to shareholders
——Real success for our people
——Great contribution to society
Build a world-class and modern financial enterprise with global competitiveness by adhering to the principles of "delivering excellence, sticking to our founding mission, customers' favourite, leading in innovation, security and prudence, and people-oriented"
Integrity Leads to Prosperity.
——Integrity, Humanity, Prudence, Innovation, and Excellence.